Social Mosquitoes

Brand Name Discovery Questionnaire

Your answers will help us suggest brand names that feel right to you and that customers remember. It takes about 10 minutes. There are no wrong answers: tick the boxes that fit, and write short answers wherever you like. Hindi or English, both are fine.

Prepared by Social Mosquitoes  ·  +91-701-149-6271  ·  socialmosquitoes.com

1. About you and your brand vision

4. What will you sell first?

2. Your customer

1. Who is your main customer? (age)
2. Where does she live?
3. What will your price range be per outfit?
4. When will she wear your clothes?

3. Name style you prefer

Tick all the styles you like. Examples are only to show the feel.

1. Which type of name feels right?
2. Should the name say “ethnic” clearly, or keep it open so you can add other clothing later?
3. Which feeling should the name give first?

4. Language, sound and the letters A and S

1. How should A and S appear in the name?
2. How long should the name be?
3. Should the name be easy for everyone to say, or is a unique spelling fine?
4. Should the name sound more Hindi or more English?

5. Names you like and dislike

2. Here are some first ideas from us. Tick the ones you like:
4. Which of these well-known fashion and lifestyle brands have you heard of or noticed? Tick any that you know. (This helps us understand the names and styles familiar to you.)

Indian brands

International brands

6. Look and feel

You have chosen blue and red as brand colours. A few more details help us design the logo to match the name.

1. Which shades do you like?
2. Which logo style do you like?
3. Should the brand feel more traditional or more modern?

7. Practical checks and next step

1. Must the Instagram handle match the name exactly, or is an add-on fine (for example, @aasvika.official)?
2. Which website ending do you prefer?
3. Will you register a trademark for the brand name?
Next step: Once you send this back, we’ll shortlist 5–8 names, check the domain, Instagram handle and trademark for each, and share them with you within 2 working days.